As a global fashion and lifestyle electronics retailer, we make fashion accessible through on-demand manufacturing. Our agile supply chain connects suppliers, reduces inventory waste, and offers affordable products in 150+ countries.
Our Journey
Founded in 2011, we disrupted the fashion industry’s trade-off between variety and inventory pressure. Our customer-centric digital model now employs 100+ staff, serving users via a top shopping app.
Fashion Philosophy
We reject uniform beauty standards, believing clothing reflects individuality. Our diverse styles cater to all scenarios, empowering self-expression.
Tech-Driven Innovation
Dedicated to industry leadership, we leverage cutting-edge tech for end-to-end digitalization. Proprietary supply chain systems enable small-batch, fast fulfillment—reducing waste and benefiting all stakeholders.
